privacy policy

EFFECTIVE DATE: APRIL 2026

Welcome to Southern Screams, LLC ("Southern Screams," "we," "us," or "our") website at www.southernscreams.com ("Website"). This Privacy Policy ("Policy") supplements and is incorporated into our Website Terms & Conditions. By using the Website or purchasing tickets or services through the Website, you agree to this Privacy Policy.

This Policy explains how we collect, use, store, and share your personal information and the choices you have regarding that information. Please read it carefully. AS OUR BUSINESS EVOLVES, WE MAY UPDATE THIS POLICY AND WILL NOTIFY YOU OF MATERIAL CHANGES. PLEASE REVIEW IT PERIODICALLY.

1. Applicability & Governing Law

This Privacy Policy is subject to applicable data protection and privacy laws including the General Data Protection Regulation ("GDPR") for EEA and UK residents, the California Consumer Privacy Act ("CCPA") for California residents, and the Children's Online Privacy Protection Act ("COPPA") for users under 13.

For EEA/UK Residents: Southern Screams, LLC is a data "Controller" and you are a "Data Subject" with protected privacy rights concerning your "Personal Data" under the GDPR.

For Ticketing Transactions: If you purchase tickets through Passage, Inc. or HauntPay, those platforms act as data "Processors" and Southern Screams, LLC acts as the data "Controller" for your transaction. We do not control these third-party ticketing processors and are not responsible for their privacy practices. We encourage you to review their privacy policies before completing a purchase.

2. Who Collects Your Information

Southern Screams, LLC collects your information through the Website and through third-party tools used in connection with our services. If you have questions about this Policy or wish to exercise your data rights, please contact us at info@southernscreams.com.

3. What Information We Collect

A. Information You Provide Directly:

Contact and account information such as name, email address, physical address, date of birth, and phone number
Financial and transactional information such as payment card details, transaction history, and details of tickets or services purchased
Information submitted through forms, surveys, or other data collection tools including Google Forms and Google Sheets
Feedback, comments, or messages submitted to us directly
Waiver information collected through WaiverForever in connection with event participation
Marketing and communication preferences including opt-in status for email and text message communications

B. Information Collected Automatically:

Technical and usage information including IP address, browser type and version, device type and identifier, operating system, page URLs visited, and timestamps
Cookie data and similar tracking technologies as described in Section 7 below
Social media pixel data collected through advertising platforms including Facebook and Instagram as described in Section 8 below

C. Aggregate Information:

We may collect anonymous, non-identifying aggregate information such as browser type, device type, and general usage patterns. Aggregate data does not identify you personally and may be used to improve our Website and services.

4. Why We Collect Your Information

We collect your Personal Data for the following purposes:

To respond to your inquiries and fulfill your requests for information
To create and maintain your user account
To process ticket purchases and payments for our events and services
To add your group to our virtual queue system and send you text message notifications regarding your entry time
To send administrative emails including booking confirmations, event updates, and policy changes
To send marketing communications about upcoming events, promotions, and new offerings where you have opted in to receive them
To collect and store signed waivers through WaiverForever in connection with event participation
To monitor and improve Website performance and user experience
To comply with applicable legal obligations
To protect the safety and security of our guests, staff, and operations

5. Text Message Communications

Southern Screams, LLC uses text messaging to communicate with guests for operational purposes including virtual queue notifications and event updates, and for marketing purposes where you have provided consent. By providing your phone number and opting in to text communications, you consent to receive text messages from Southern Screams, LLC. Message and data rates may apply. You may opt out of marketing text messages at any time by replying STOP to any message. Opting out of marketing texts does not affect operational messages related to an active booking or event attendance. Our text messaging practices are governed by the Telephone Consumer Protection Act ("TCPA") and applicable regulations.

6. How We Share Your Information

We will not sell your Personal Data. We may share your Personal Data only in the following circumstances:

With your consent — for purposes you have expressly authorized
With service providers — on a confidential basis with third-party vendors and processors who assist us in operating our Website and delivering our services, including Passage, Inc., HauntPay, Brevo, WaiverForever, and Google Workspace applications, subject to appropriate data protection agreements
For legal compliance — as required by law, court order, subpoena, or governmental authority, or as reasonably necessary to protect the rights, property, or safety of Southern Screams, LLC, our guests, or the public
For business transfers — in connection with a merger, acquisition, sale of assets, or bankruptcy, in which case your Personal Data may be transferred to a successor entity subject to this Privacy Policy
In aggregate or anonymized form — with affiliated or non-affiliated organizations where the information cannot be used to identify you personally

7. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on the Website, remember your preferences, and analyze Website traffic and usage patterns.

Types of cookies we use:

Session cookies that expire when you close your browser
Persistent cookies that remain on your device for a set period to remember your preferences and login information
Analytics cookies that help us understand how visitors interact with our Website

You may adjust your browser settings to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect the functionality of certain features of the Website. By continuing to use the Website you consent to our use of cookies as described in this Policy.

8. Social Media Pixels & Advertising

Our Website uses social media pixels including the Facebook Pixel and Instagram Pixel operated by Meta Platforms, Inc. These pixels are small pieces of code that allow us to measure the effectiveness of our advertising, build audiences for future advertising campaigns, and track conversions from our social media ads.

By visiting our Website, you acknowledge that these pixels may collect information about your visit including pages viewed, actions taken, and your IP address, and that this information may be shared with Meta Platforms, Inc. in accordance with their data policies. You can learn more about how Meta uses this data and manage your advertising preferences at www.facebook.com/privacy or through your device's ad settings.

If you wish to opt out of interest-based advertising, you may do so through the Digital Advertising Alliance at www.aboutads.info or the Network Advertising Initiative at www.networkadvertising.org.

9. Third Party Tools

Our Website and operations currently use the following third-party tools that may collect or process your Personal Data. This list may be updated from time to time as our tools and services evolve:

Passage, Inc. — Ticketing and event registration: www.passage.is/privacy
HauntPay — Ticketing and event registration: review HauntPay privacy policy at time of purchase
Brevo — Email marketing and CRM: www.brevo.com/legal/privacypolicy
WaiverForever — Digital waiver collection and storage: review WaiverForever privacy policy at time of use
Google Workspace (including Google Drive, Google Sheets, and Google Forms) — Data processing and storage: policies.google.com/privacy
Meta Platforms, Inc. (Facebook and Instagram) — Social media advertising and pixel tracking: www.facebook.com/privacy

We are not responsible for the privacy practices of any third-party tools. We encourage you to review their privacy policies directly.

10. Children's Privacy

We do not knowingly collect Personal Data from children under the age of 13 without verifiable parental consent, in compliance with COPPA and applicable FTC rules. Our Website is not directed at children under 13. If you believe your child under 13 has provided Personal Data to us without your consent, please contact us at info@southernscreams.com and we will make reasonable efforts to delete the information in accordance with applicable law.

11. California Residents — CCPA Rights

If you are a California resident, you have the following rights under the California Consumer Privacy Act:

The right to know what Personal Data we collect, use, share, or sell
The right to request deletion of your Personal Data
The right to opt out of the sale of your Personal Data — note that we do not sell Personal Data
The right to non-discrimination for exercising your privacy rights

To exercise any of these rights, please contact us at info@southernscreams.com. We will respond to verifiable requests within the timeframes required by applicable law.

12. EEA & UK Residents — GDPR Rights

If you are a resident of the European Economic Area or United Kingdom, you have the following rights under the GDPR:

The right to access your Personal Data
The right to rectification of inaccurate Personal Data
The right to erasure of your Personal Data
The right to restrict or object to processing of your Personal Data
The right to data portability
The right to withdraw consent at any time where processing is based on consent

To exercise any of these rights, please contact us at info@southernscreams.com. Further details on our legal basis for processing under the GDPR are available upon request.

13. Your Data Rights

All Users Regardless of your location, if you have an account on the Website or have submitted information through the Website, you may request an exported file of the Personal Data we hold about you or request that we erase Personal Data we hold about you. This does not include data we are required to retain for administrative, legal, or security purposes. To submit a data request, contact us at info@southernscreams.com.

14. Data Retention

We retain your Personal Data for as long as necessary to fulfill the purposes for which it was collected, to comply with applicable legal obligations, and to resolve disputes or enforce our agreements. Waiver data collected through WaiverForever is retained in accordance with WaiverForever's data retention policies and our own legal and operational requirements. If you request deletion of your Personal Data we will make reasonable efforts to comply subject to applicable legal retention requirements.

15. Embedded Content

Pages on our Website may include embedded content such as videos, images, or social media posts from third-party platforms. Embedded content behaves as if you have visited the third-party platform directly. These platforms may collect data about you, use cookies, embed tracking technologies, and monitor your interaction with the embedded content. Please review the privacy policies of any third-party platforms whose embedded content appears on our Website.

16. Links to Third Party Websites

Our Website may contain links to third-party websites. Southern Screams, LLC is not responsible for the privacy practices or content of any third-party website. Your use of any third-party website is at your own risk. We encourage you to review the privacy policies of any website you visit.

17. Marketing Communications & Opt Out

We will only send you marketing communications where you have opted in to receive them. You may opt out of marketing emails at any time by clicking the unsubscribe link in any marketing email or by contacting us at info@southernscreams.com. You may opt out of marketing text messages at any time by replying STOP to any message. Please allow reasonable time for your opt-out request to be processed. Note that opting out of marketing communications does not affect transactional or operational communications related to an active booking or event.

18. Changes to This Policy

We reserve the right to modify this Privacy Policy at any time. If we make material changes to how we collect or use your Personal Data, we will notify you by email at the address on file and by updating the effective date at the top of this Policy. Your continued use of the Website following notice of any changes constitutes your acceptance of the updated Policy.

19. Contact Us If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

📧 info@southernscreams.com 🌐 www.southernscreams.com

Southern Screams, LLC c/o Registered Agents Inc. 6650 Rivers Ave, Suite 100 Charleston, SC 29406

Copyright © Southern Screams, LLC. All rights reserved. The Website and all of its content, appearance, and design are the property of Southern Screams, LLC and are protected by United States and international copyright, trademark, and other applicable laws.